Local Search Marketing Quick List

If you are running a local business and have decided that it is time to expand your business into the online world, you might be at a loss for where exactly to start. Even if you’ve got a great webpage that you or your web designer has built, you still have to get people there. That, of course, is usually where most people seem to run into trouble. It is important to know that good quality content will help you to keep visitors returning or even recommending your site to others. However, it can often be difficult to learn about all of the ways that you can generate that initial traffic to your site in the first place; especially if you are busy trying to manage the various aspects of your business. Unless you want to take a whole course in SEO, you are going to have to start somewhere. Here is a list of some easy things to keep in mind while setting up your online business and while planning your local search marketing initiatives. Step 1: Pick a great domain name. Far more goes into a domain name than many people realize. Some things to think about when picking your domain include picking a domain name that includes some or part of your keywords in its title. For example, if you’re selling Pizza making equipment, having the word pizza in your domain name is going to help you in your search rankings. It is also going to help make your site easier to remember, and can hel
p you brand your company. A short, memorable domain name is the best. Don’t use random characters, strange spellings, or anything that is tough to remember. You want something that will catch easily in people’s minds so that they can always find your site after you mention it to them. Step 2: When building your site, use your tags. Building a web page, you will come across all kinds of tags, such as Meta tags, headline tags and the tags that are attached to items you insert in your page, like images. Use all of these tags to your advantage; being sure to use your targeted keywords within them when possible. Step 3: Aim local. Since you’re conducting a local search marketing initiative, keep it local. If you aim at more local keywords you are likely to be fighting a less combative battle for rankings and the traffic that you drive to your site will also be more qualified to purchase your product or service, which is what you are aiming for. Step 4: Get other sites to link to you. If you can get web pages that are either related to the same industry or to the same locality as you, this is going to be the best. Back links help your site move up the rankings in Google. It is important to note, however, that the best back links are those that come from sites that have massive traffic, which are usually the ones that provide high quality content to their visitors.